Develop a Crisis Management Plan website

Sooner or later, your company will experience a crisis. It could be a customer service crisis. It could be a financial crisis. It could be a natural disaster in your region. Whatever it is, tell me: where will people go in order to learn what’s going on?
That’s right: your website. And what will they see when they arrive at your website, hoping for the latest information freshly posted only minutes ago just like they get on so many other websites?
A company blog is probably the best crisis management tool you will ever have. During any kind of crisis, people will eagerly wait for every post that updates them on the situation. Stony silence and traditional communications channels are going to hurt you. Big time. Dell learned this the hard way when they started handing out grenades cleverly disguised as latptop batteries. Kryptonite bike locks learned this the hard way when it was discovered that their locks could be compromised with a simple ball point pen, and video of it spread across the internet. Kryptonite’s response was to shove its collective head further into the sand. Their reputation was ruined, not by their badly designed bike locks, but by the way they so poorly handled the crisis.